Timely Topics

Did you know that over 89% of the business books that people purchase and download go completely unread?

Of those remaining 11%, only 1% who read the book will actually implement any of the ideas they find in the book - even if they are well aware that doing so will cause immediate and drastic improvements in their lives.

And of that remaining 1% who attempt to use the ideas, an even smaller percentage will use the ideas effectively.

So, that means that the average person has a less than 1% chance of benefiting from any downloads or purchases.

Where do you stand?

Timely Topics

Creative Envisioning

I can't remember where this came from but I thought it was particularly relevant to the piece I wrote this week. I hope you enjoy it!

"When you run inspiring, imaginative pictures through the movie screen of your mind, wonderful things start to happen in your life. Einstein said that 'imagination is more important than knowledge.' You must spend some time every day, even if it is just a few minutes, in the practice of creative envisioning. See yourself as you want to be, whether this means serving as a great judge, a great father or a great citizen in your community."
- - Robin Sharma from The Monk Who Sold His Ferrari

Creative Envisioning

Mind Matters

I'm sure we've all heard and read tons of material relating to goals. Like most, you've probably gotten all fired up and set to task - - only to fizzle out within a relatively short period of time.

Truth be told, goal-setting (and maybe even more importantly goal-keeping) is probably the single most important requirement for business - - or any kind of success, for that matter! It would be like trying to explore the Amazon without a guide or a map.

The mind is a funny thing - - not Ha Ha funny, but more like curious or odd or peculiar. The truth is that the mind has "no mind of its own" (now that is Ha Ha funny, to me.) What I mean is that it will only go where you focus it. Only then can it do its job - - but you have to set the course.

From there, it's very simple. You get whatever you focus on. You get what you think about all day. Positive pursuits, ideas and attitudes beget positive results. Likewise, the same goes for the negative.

Think of the mind as an energy generator. I once heard it said "whatever you think about expands." So, you give it an idea or goal - - it focuses its energy on that idea or goal and voila - - that idea grows and begins the process of creation. But remember, the mind has "no mind of its own," it will always follow your lead.

But, here's the clincher. This principle works all the time - - whether you realize it or not - - whether you've consciously set goals or not. You are always achieving your goals. Your mind is always focusing its energy - - on one thing or another - - on something positive or negative.

And what's more, it seems that if you don't consciously choose something positive to focus on, the mind tends to gravitate to something familiar, and sad to say, more often than not, it's not something positive.

So, what's the point of all this? The point is that it is in our best interest to take the personal responsibility for choosing our goals. Commit to them by writing them down. Add dates as to when you want to see the goals achieved. Be as specific and detailed as possible. Remember, the mind has "no mind of its own." Its nature is to simple focus on and add energy to whatever is placed before it.

If you've never used this process before, try it. You might like it! You'll be surprised when you begin to see your results. But, keep in mind, this is not a one-shot deal. You can't do it for a day or a week and expect to see immediate results. But, if you follow these simple guidelines and stick with them, you will be amazed at what you'll achieve in your business - - and in your life!

Mind Matters

Hello World!

It was back in 1999 that I first came up with the name marketingvision. I used it with the tag line Your Vision Our Mission to describe my corporate gifts, incentives, recognition and rewards company.

Things were progressing quite nicely until 9/11. It wasn't much longer after that that marketingvision was laid to rest. Fast forward 9 years and I've decided to resurrect the name marketingvision but with a very different intent and approach.

I don't think I need to tell you that the world is a very different place today from the world we lived in only 9 years ago. And while the statement may be patently obvious - - what may not be so obvious is the ways in which we are compelled to live our lives differently - - and maybe equally as important - - run our businesses differently.

marketingvision's new intent is to help you keep up with the times -- to be your source for the most current marketing strategies and services. The marketingvision blog is just one example of how today's businesses must stay connected.

Hello World!